sports and sponges

creative direction styling

The boundaries between fashion and sports blur. An interplay of artistic exaggeration, abstraction and reinterpretation begins. This is evident here in the props as well: clouds condense into sponges and water melts into latex. A trend like athleisure, captured in a series of pictures.

Tasks Helene Deisenhammer: Idea, Concept, Creative Direction, Set Design, Set Styling, Fashion Styling, Art Buying, Crew Booking, Casting

Make Up and Hair: Sonja Aigner
Props: papier langackerhaeusl

Client: Editorial

Agency: Helene Deisenhammer

Photographer: Robert Maybach